Sephora Lip Stories Campaign

ART DIRECTION

I art directed an exclusive advertorial for Scout Magazine, promoting Sephora Philippines' collaboration with Polly Patch for their #LipStories collection of specially designed pins. The campaign's art direction prominently featured colour-blocking, utilising bold and striking colours to capture the vibrant essence of the #LipStories collection.

As the art director, I was responsible for conceptualising the shoot in alignment with the client's vision. I coordinated with producers to assemble the team and cast models and worked closely with the styling and make-up teams to establish the direction for wardrobe and make-up looks.

Photography Miguel Alomajan
Styling Jill de Leon
Styling Assistant Matt Panes
Hair & Make-up Slo Lopez
Producers Kryzette Papagayo, Phoebe Casin
Sittings Editors Denise Fernandez, Lex Celera

CLIENT
Sephora

ROLE
Art Director

AGENCY
Hinge Inquirer Publications
YEAR
2018
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