Sephora Lip Stories Campaign
ART DIRECTION
I art directed an exclusive advertorial for Scout Magazine, promoting Sephora Philippines' collaboration with Polly Patch for their #LipStories collection of specially designed pins. The campaign's art direction prominently featured colour-blocking, utilising bold and striking colours to capture the vibrant essence of the #LipStories collection.
As the art director, I was responsible for conceptualising the shoot in alignment with the client's vision. I coordinated with producers to assemble the team and cast models and worked closely with the styling and make-up teams to establish the direction for wardrobe and make-up looks.
Photography Miguel Alomajan
Styling Jill de Leon
Styling Assistant Matt Panes
Hair & Make-up Slo Lopez
Producers Kryzette Papagayo, Phoebe Casin
Sittings Editors Denise Fernandez, Lex Celera
CLIENT
Sephora
ROLE
Art Director
AGENCY
Hinge Inquirer PublicationsYEAR
2018