Chucks First Campaign

I did the creative direction for the Philippine edition of the #ChucksFirst campaign for Converse. This campaign focuses on the idea of "starting from the bottom" when dressing up, highlighting outfits that pair perfectly with a pair of Chucks. Shot in an industrial setting, the campaign featured notable young Filipino personalities from various fields. This campaign was showcased on the brand’s official social media accounts, in-store displays, and various advertising platforms.

In my role as creative director, I was responsible for conceptualising the visual direction of the shoot to align with the client's vision. I coordinated with the photography, video, styling, and make-up teams, overseeing wardrobe selections, make-up looks, photo angles, and the video storyboard and flow.