Forever Chuck Campaign

I art-directed and created the visuals for the Philippine edition of Converse's Forever Chuck campaign. The campaign highlights the timeless appeal of classic White Chucks and their versatility in complementing various styles and personalities. To convey this message, we photographed 20 distinct looks paired with White Chucks and combined these images into collage-like visuals, adhering to the brand's national creative direction. For localisation, the shoot took place in the historic streets of Escolta in Manila City, featuring Filipina actress and singer Julie Anne San Jose.

As the art director, I conceptualised the visual direction to align with the client's vision. I coordinated with photography, video, styling, and make-up teams, overseeing wardrobe selections, location settings, make-up looks, photo angles, and the video storyboard and flow. Additionally, I designed the static and animated visuals for the campaign and photographed the background images used in the compositions. These visuals were used in Converse’s social media accounts and in-store advertising.