Sephora LipStories Campaign

ART DIRECTION

I art directed an exclusive advertorial for Scout Magazine, promoting Sephora Philippines' collaboration with Polly Patch for their #LipStories collection of specially designed pins. The campaign's art direction prominently featured colour-blocking, utilising bold and striking colours to capture the vibrant essence of the #LipStories collection.

As the art director, I was responsible for conceptualising the shoot in alignment with the client's vision. I coordinated with producers to assemble the team and cast models and worked closely with the styling and make-up teams to establish the direction for wardrobe and make-up looks.

CLIENT Sephora / AGENCY Hinge Inquirer Publications / ROLE Art Director / YEAR 2018

PHOTOGRAPHY Miguel Alomajan / STYLING Jill de Leon / STYLING ASSISTANT Matt Panes
HAIR & MAKEUP Slo Lopez / PRODUCER Kryzette Papagayo, Phoebe Casin / SITTINGS EDITORS Denise Fernandez, Lex Celera

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