FASHION STYLING / ART DIRECTION

Nike+ Run Club

I styled and art directed an advertorial for Nike, featuring the collegiate Nike+ Run Clubs from the University of the Philippines - Diliman and Ateneo de Manila University. In addition to being showcased on the Scout Magazine website and social media accounts, the photos were also displayed in selected in-store store advertisements.

As the art director, I was responsible for conceptualising the shoot following the client’s brief, collaborating with editors and account managers on the concept, and coordinating with the creative team to ensure all details were aligned. I also designed the visual materials for the advertorial. As the stylist, I selected outfits from the collection, paired looks with accessories, fitted the models, and made necessary adjustments during the shoot to ensure a polished presentation.

Photography Geric Cruz
Sittings Editor Lex Celera
Producer Charm Banzuelo
Styling Assistant Gian Latorre
Production Manager Yani Garong
Talents Members of the UP Run Club and ADMU Run Club

CLIENT
Nike
AGENCY
Hinge Inquirer Publications
ROLE
Art Director & Stylist
YEAR
2017
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Carla Humphries for Scout Magazine

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Benchsetters Summer 2018 Campaign