One hot Sunday afternoon, we went out and shot Tom Reid, of the famous Reids, for his first ever feature. We’re not kidding: it’s his first time ever, and nobody’s got this yet other than us. It was all chill and easy, and it didn’t take long for the eldest Reid (in the country right now, at least) to come out of his shell and get all friendly with our camera.

We round up a few everyday millennials from around the city, made them wear today’s up-and-coming youth brands, and see how the gears in their heads turn.