Nike+ Run Club
FASHION STYLING, ART DIRECTION
I styled and art directed an advertorial for Nike, featuring the collegiate Nike+ Run Clubs from the University of the Philippines - Diliman and Ateneo de Manila University. In addition to being showcased on the Scout Magazine website and social media accounts, the photos were also displayed in selected in-store store advertisements.
As the art director, I was responsible for conceptualising the shoot following the client’s brief, collaborating with editors and account managers on the concept, and coordinating with the creative team to ensure all details were aligned. I also designed the visual materials for the advertorial. As the stylist, I selected outfits from the collection, paired looks with accessories, fitted the models, and made necessary adjustments during the shoot to ensure a polished presentation.
CLIENT Nike / AGENCY Hinge Inquirer Publications / ROLE Fashion Stylist, Art Director / YEAR 2017
PHOTOGRAPHY Geric Cruz / SITTINGS EDITOR Lex Celera / PRODUCER Charm Banzuelo / STYLING ASSISTANT Gian Latorre