FASHION STYLING / ART DIRECTIONNike+ Run Club
I styled and art directed an advertorial for Nike, featuring the collegiate Nike+ Run Clubs from the University of the Philippines - Diliman and Ateneo de Manila University. In addition to being showcased on the Scout Magazine website and social media accounts, the photos were also displayed in selected in-store advertisements.
As the art director, I was responsible for conceptualising the shoot following the client’s brief, collaborating with editors and account managers on the concept, and coordinating with the creative team to ensure all details were aligned. I also designed the visual materials for the advertorial. As the stylist, I selected outfits from the collection, paired looks with accessories, fitted the models, and made necessary adjustments during the shoot to ensure a polished presentation.
CLIENT
Nike
AGENCY/PUBLISHER
Style Media
ROLE
Art Director
Fashion Stylist
SCOPE
Art Direction
Fashion Styling
YEAR
2017
Photography Geric Cruz
Sittings Editor Lex Celera
Producer Charm Banzuelo
Styling Assistant Gian Latorre
Talents Members of the UP Run Club and ADMU Run Club